Blogging is one of the most cost effective forms of content marketing, and can be a fantastic way of generating new leads for your business.

This course covers everything you need to know about blogging for business, including where to host your blog, what to blog about, how to write and edit posts and how to get readers.

Whether you are just starting out in business and want to learn more about content marketing, or you've been blogging for a while but aren't seeing results, this course will help you get more from your marketing.

I’m Lisa Slater, owner of Make Your Copy Count and author of the A-Z of Blogging.

I started running my Blogging for Business workshops in 2017 to help business owners and their teams get better results from their blogs.

I've now turned the content from my popular workshop into an online course for you to work through in your own time and at your own pace.

Broken down into nine modules, the course is packed full of information, tips and advice on how to make content marketing, in particular blogging, to work for you.

This course is for people who want to use their blog to generate leads for their business. It does not cover monetising your blog through advertising and affiliate revenue.

If you are new to content marketing, or just want to see better results from your blog, this course is ideal for you.


Blogging for Business

How to win business with your company blog

Why do you need a blog?


Course Contents

Module One: Understanding Content Marketing
  • How content marketing works
  • Three elements to successful content marketing
  • Why a blog should be part of your marketing strategy 
Module Two: Your Strategy

  • How to use your blog to win business
  • How to achieve your blog objectives
  • How to measure your results
Module Three: Your Audience

  • How to identify your ideal audience
  • How to reach your ideal audience
  • How to keep your audience engaged
Module Four: Adding Value

  • Ways to add value
  • Different types of blog posts
  • How to generate ideas
Module Five: Blog Titles

  • The importance of a strong title
  • How to optimise titles
  • How to create more appealing titles
Module Six: Writing Your Posts

  • Different writing processes
  • How long should a blog post be?
  • How to write more engaging content
Module Seven: Editing & Proofreading
  • The importance of editing
  • How to cut unnecessary words and phrases
  • Tips for editing and proofreading your posts

Module Eight: Increasing Your Reach
  • How to repurpose your blog content
  • The benefits of guest blogging
  • How blogger outreach works

Module Nine: Your Next Steps

  • Reviewing your learning and progress
  • Deciding your next steps
  • Taking action


Blogging for Business

How to win business with your company blog

Course Details

This course is split into nine modules, as outlined above. When you enrol, you'll have access to all nine modules so you can work through them at your own pace.

You'll also have access to a printable workbook, which includes key points from each module, as well as space for you to make notes and complete tasks.

For each module, you’ll find a video full of information, advice and tips. The average video length is around 18 minutes.

If I speak too fast or you have difficulty hearing me, there is also a video transcript available for each video. And if you’re watching on a small screen and struggle to read the slides, don’t worry – you can access all of those separately too. 

After each video, there will be some tasks for you to complete as well as links to recommended resources.

I recommend you allow 2 hours for each module and leave 1-2 days in between. Of course, it's entirely up to you if you want to move through the modules faster or take a bit more time.

At the end of the course, you will have built a strategy, generated ideas for posts, learnt how to use your blog to win business and written your first blog post, ready to publish.

And if you have any questions or need any additional support, you can drop me an email or get in touch via social media.